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Monday, April 7 • 2:00pm - 2:50pm
Marketing Techniques & Tactics to Sell Cloud Solutions

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Learn how to create effective marketing campaigns to raise awareness and generate leads for their cloud services and solutions. Questions to be answered include:

-How do you build a prospecting database?
-What is a messaging platform and how is it used to ensure your marketing messages are communicated with conciseness and consistency?
-How do you create effective marketing content or use the content of others?
-How do you design and implement effective websites, email campaigns, search engine optimization and social media, all optimized for mobile devices?
-How do you execute integrated campaigns and generate leads?

avatar for Scott Howell

Scott Howell

Senior Group Marketing Manager, Cloud, Ingram Micro
Scott Howell manages global cloud marketing at Ingram Micro, responsible for enabling global vendors with marketing reach into Ingram's worldwide cloud markets. Scott has 20+ years' experience driving revenue and profits for high-tech companies. Previous to Ingram Micro, he held leadership roles in global marketing, product management, as well as sales and sales management with high tech companies such as HID Global, Hirsch Identive Group and... Read More →
avatar for Giovanni Sanguily

Giovanni Sanguily

Chief Executive Officer, TriDigital
Giovanni Sanguily is the CEO of "TriDigital" a marketing firm that specializes in services for MSP's and Cloud Service Providers. Giovanni is a Marketing & Sales Strategist with an MSP background. He has helped IT Service Providers worldwide close over 50 million dollars in MSP and cloud contracts. Giovanni is an expert in developing Go To Marketing Strategies and Lead Generation campaigns for the IT Industry.

Monday April 7, 2014 2:00pm - 2:50pm
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