Tiffani Bova is a VP and Distinguished Analyst with Gartner Research, where she covers IT sales strategies and channel innovation. Ms. Bova's area of specialization includes the development of comprehensive sales strategies such as channel program development and optimization, go-to-market models, and the impact cloud will have on traditional sales initiatives. In 2013, she led a special report titled "The Future of IT Sales" (www.gartner.com/futureofitsales), which looked at the challenges and opportunites sales leaders face as they navigate this market landscape. Ms. Bova is also one of the lead analysts covering cloud services brokerage as a new role for service providers to play in their quest to stay relevant. In addition, she conducts significant public speaking at major industry events and publishing in leading industry periodicals on these topics. Ms. Bova helps both service providers and channel companies differentiate in meaningful ways to capture new growth opportunities and win in the market.